Howard Schultz; Coming out of retirement to restore the essence of the brand.
Executive Summary On January 7, 2008, Starbucks founder Howard Schultz returned as…
Michael Dell; Taking the company dark to fix it away from the public eye.
Executive Summary On October 29, 2013, Dell founder and CEO Michael Dell…
Warren Buffett; Breaking a lifelong rule to make Apple his biggest holding.
Executive Summary Beginning in 2016, Berkshire Hathaway CEO Warren Buffett initiated a…
Jeff Bezos; Stepping away from the CEO role to focus on the next frontier.
Executive Summary ‚ÄúThe best way to predict your future is to create…
Jack Ma; Navigating the silence between regulatory power and innovation.
Executive Summary On September 10, 2019, Alibaba founder Jack Ma stepped down…
Bob Iger; Disrupting your own revenue streams to survive the future.
Executive Summary On November 12, 2019, Disney CEO Bob Iger launched the…
Jensen Huang; Betting the entire company on a language for a future that didn’t exist yet.
Executive Summary Beginning in 2012, NVIDIA CEO Jensen Huang executed a fundamental…
Tim Cook; The psychology behind the $1,000 iPhone X risk.
Executive Summary On November 3, 2017, Apple CEO Tim Cook launched the…
Andy Jassy; Turning a cost center into the most profitable cloud business on earth.
Executive Summary In 2006, Amazon Vice President Andy Jassy launched Amazon Web…
Travis Kalanick; Stepping down from the throne to ensure the kingdom’s survival.
Executive Summary On June 21, 2017, Uber co-founder and CEO Travis Kalanick…